nupip POP-UP: "Strawberry berry cute"

From July 9 to 13, 2025, nupip hosted its first-ever solo pop-up store in Seongsu, Seoul. The concept of the event, “Strawberry berry cute,” started from a whimsical question—what if a strawberry dropped on your foot? This playful idea developed into a surreal strawberry kingdom featuring a giant strawberry emerging from the ground, pop-up exclusive goods, and many interactive on-site events. Take a look at the photos below to get a glimpse of the vibrant atmosphere!