Seoul Design Festival 2025

Nupip joined the Double D booth at the Seoul Design Festival 2025, held at COEX. This exhibition featured an interactive format based on Double D’s “Discovery Driven” concept, where visitors responded to five guiding questions and attached their answers within the space—experiencing Double D’s design thinking firsthand. Alongside the exhibition, Nupip hosted a social sharing event in which visitors who posted booth photos on Instagram Stories received a Nupip product. The activation attracted high participation and enthusiastic responses from attendees.
Through this exhibition, Nupip further demonstrated how the brand connects with audiences in fresh and engaging ways, reinforcing its growing presence as a creative lifestyle brand.